Passion4RuggedAutomation Days 2026
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About the event
Passion4 Rugged Automation Days 2026
Together - Shaping the Future of Automation
At B&R, we’re not just keeping up with the pace of innovation - we’re setting it.
As an innovation-driven automation partner, we’re actively driving market trends, collaborating with global standardization bodies, and working closely with institutions to build the future of smart manufacturing.
The future sure looks exciting.
Why Attend?
• Learn from industry experts and technology pioneers applying rugged automation in real-world production environments.
• Discover practical strategies and technologies that can help you accelerate flexibility, productivity, and competitiveness.
• Explore technologies that enable greater flexibility and scalable machine architectures.
• Network with peers and thought leaders from across Northern Europe.
Here’s a glimpse of what’s in the pipeline that will be presented at Passion4 Rugged Automation Days 2026:
• Product news
• Functional Safety solutions and trends
• Cyber Security
• AI supported software development
• Rugged PC, PLC, I/O and panels for the toughest environments
• Stories, Learnings and the path forward from customers & partners
• These innovations are designed to empower our partners with more
flexibility, scalability, and intelligence - across industries.
Let’s build what’s next. Together!
We warmly invite you to submit your expression of interest!
A Northern European Automation Event
Our Speakers
AGENDA OVERVIEW
| NOVEMBER 10 (OPTIONAL) | |||
| TIME | |||
| 17.00 | 18.00 | Meet & greet at Co-Creation Lab OrangePoint, Hyllie, Malmö (optional). | |
| 18.00 | 22.00 | Evening reception dinner at Co-Creation Lab OrangePoint, Hyllie, Malmö (optional) |
|
| NOVEMBER 11 (MAIN EVENT DAY) | |||
| TIME | PRESENTER | SPEAKER | |
| 08.00 | 09.00 | Breakfast and registration at Co-Creation Lab OrangePoint | Timor Timmerhed/Lena Lagerlund, B&R |
| 09.00 | 09.10 | Welcome to OrangePoint and Adaptive Automation Day, Introduction to the day | Kalle Hansson, B&R |
| 09.10 | 09.20 | Co-Creation & Co-Creation Lab OrangePoint, Services from B&R + The Challenge! | Kalle Hansson, B&R & Oscar Lundhede, B&R |
| 09.20 | 09.50 | Smart.Safe.Secure. Shaping the Future of Rugged Automation | Stefan Messerklinger, B&R |
| 09.50 | 10:20 | Fika (coffee) & Networking/Open House OrangePoint | |
| 10.20 | 10.50 | Beyond the Limits: Engineering Safe Batteries for Rugged Applications | David Skantze, Scania Industrial Batteries |
| 10.50 | 11.20 | At the Core of Human-Centered Automation: Designing Autonomous Systems to Empower the People Who Work with Them | Mayya Popova, Epiroc Rock Drills AB |
| 11.20 | 11.50 | OrangePoint Tour | Kalle, Oscar, Oskar |
| 11.50 | 13.00 | Lunch & Networking/Open House OrangePoint | |
| 13.00 | 13.30 | The Road to Autonomy: Experiences from Development, Deployment, and Safety | Jonas Hagerskans, Volvo Autonomous Solutions |
| 13.30 | 14.00 | From idea to customer success - more then just an automation platform supplier | Oscar Lundhede, Oskar Friberg, B&R |
| 14.00 | 14.30 | Integration of Perception and Autonomous Functions on Embedded Platforms for Mobile Machinery | Rafael Mosberger, Retenua |
| 14.30 | 14.45 | JMV demo | Will Wright, JAKOB Mining Vehicles |
| 14.45 | 15.15 | Fika (coffee) & Networking/Open House OrangePoint | |
| 15.15 | 15.45 | Agentic AI in Practice: Real-World Insights and Industrial Applications | B&R |
| 15.45 | 16.05 | Outdoor automation. In the air, on land, and at sea – SICK brings high level automation, functional safety and digitalization to outdoor applications. | Bosse Nordmark, Sick Sensor Intelligence |
| 16.05 | 16.25 | Engineering Machine Instinct. Build and test, before reality hits. | Urban Wikman, Algoryx |
| 16.25 | 16.45 | Plug & Play for Rugged Machines – What farming’s open standards can teach every mobile machine builder | Martin Andersson, A-Electronix |
| 16.45 | 17.00 | Panel, End‑of‑Day Wrap‑Up, Closing Remarks & Departure | B&R |
| Free time for separate meetings (optional) | |||
| *Agenda may change slightly with added guest or reorganizing timeslots | |||
Visit the Co‑creation Lab OrangePoint virtually today!
Take a digital tour and explore parts of our Demo Area along with other key sections of the facility. It’s an easy way to get a first look at what we’re building and how we collaborate.
Explore the Co-creation Lab OrangePoint demo area and virtual experience
-an inspiring showcase where multiple demonstrators are equipped with cutting‑edge B&R system solutions, bringing intelligent automation to life through real, impactful use cases.
Mobile Machinery
The demands placed on commercial vehicles have evolved dramatically over the years. With requirements for operating efficiency and quality higher than ever, these vehicles need an automation system that is both powerful and scalable.
Venue Location
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