Passion4RuggedAutomation Days 2026
SAVE-THE-DATE NOVEMBER 10-11 2026
About the event
Passion4 Rugged Automation Days 2026
Together - Shaping the Future of Automation
At B&R, we’re not just keeping up with the pace of innovation - we’re setting it.
As an innovation-driven automation partner, we’re actively driving market trends, collaborating with global standardization bodies, and working closely with institutions to build the future of smart manufacturing.
The future sure looks exciting.
Why Attend?
• Learn from industry experts and technology pioneers applying rugged automation in real-world production environments.
• Discover practical strategies and technologies that can help you accelerate flexibility, productivity, and competitiveness.
• Explore technologies that enable greater flexibility and scalable machine architectures.
• Network with peers and thought leaders from across Northern Europe.
Here’s a glimpse of what’s in the pipeline that will be presented at Passion4 Rugged Automation Days 2026:
• Product news
• Functional Safety solutions and trends
• Cyber Security
• AI supported software development
• Rugged PC, PLC, I/O and panels for the toughest environments
• Stories, Learnings and the path forward from customers & partners
• These innovations are designed to empower our partners with more
flexibility, scalability, and intelligence - across industries.
Let’s build what’s next. Together!
We warmly invite you to submit your expression of interest!
A Northern European Automation Event
AGENDA OVERVIEW
| NOVEMBER 10 (OPTIONAL) | |||
| TIME | |||
| 17.00 | 18.00 | Meet & greet at Co-Creation Lab OrangePoint, Hyllie, Malmö (optional). | |
| 18.00 | 22.00 | Evening reception dinner at Co-Creation Lab OrangePoint, Hyllie, Malmö (optional) Pizzabuffet#1 18.00, Pizzabuffet#2 19.00 |
|
| NOVEMBER 11 | |||
| TIME | PRESENTER | SPEAKER | |
| 08.00 | 09.00 | Breakfast and registration at Co-Creation Lab OrangePoint | Timor Timmerhed/Lena Lagerlund, B&R |
| 09.00 | 09.10 | Welcome to OrangePoint and Rugged Automation Day, Introduction to the day | Oscar Lundhede, B&R |
| 09.10 | 09.50 | Updates from B&R | Stefan Messerklinger, B&R |
| 09.50 | 10:00 | Co-Creation & Co-Creation Lab OrangePoint, Services from B&R | Kalle Hansson, B&R |
| 10.00 | 10.30 | Fika (coffee) & Networking/Open House OrangePoint | |
| 10.30 | 12.30 | Presentation block 1 To be announced soon | |
| 12.30 | 13.30 | Lunch & Networking/Open House OrangePoint | |
| 13.30 | 15.00 | Presentation block 2 To be announced soon | |
| 15.00 | 15.30 | Fika (coffee) & Networking/Open House OrangePoint | |
| 15.30 | 16.30 | Presentation block 3 To be announced soon | |
| 16.30 | 17.00 | Panel, End‑of‑Day Wrap‑Up, Closing Remarks & Departure | |
| Free time for separate meetings (optional) | |||
| *Agenda may change slightly with added guest or reorganizing timeslots | |||
Visit the Co‑creation Lab OrangePoint virtually today!
Take a digital tour and explore parts of our Demo Area along with other key sections of the facility. It’s an easy way to get a first look at what we’re building and how we collaborate.
Explore the Co-creation Lab OrangePoint demo area and virtual experience
-an inspiring showcase where multiple demonstrators are equipped with cutting‑edge B&R system solutions, bringing intelligent automation to life through real, impactful use cases.
Mobile Machinery
The demands placed on commercial vehicles have evolved dramatically over the years. With requirements for operating efficiency and quality higher than ever, these vehicles need an automation system that is both powerful and scalable.
Venue Location
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